


Yormark also has been busy in discuss ions with television partners ESPN and Fox about the the possibility of striking a new media rights deal almost two years before the current contract expires. “If there’s an opportunity that something presents itself that’s truly additive, and creates value, extend your geographic footprint, potentially puts us in a fourth time zone, why not? But it’s got to be all about the value creation.” “We’re open for business in every respect, expansion being part of that,” he said. He stated the Big 12 was “open for business” when it came to attracting other teams, which the Pac-12 took as an affront, and he doubled down on that statement Tuesday. Yormark, who was hired in June to replace the retiring Bob Bowlsby, has been busy as the league tries to solidify its place in the college athletics landscape. “And the experience has been very positive so far.” “My conversations with Oklahoma and and Texas have always been about, you know, being great members until they leave, which is in ’25,” said Yormark, who has visited each once already and plans to visit them again before the end of the football season. Each is already on the hook for $80 million in exit fees when they depart, and any deal to depart earlier would send that number soaring higher. But Yormark said the league’s relationship with both schools remains positive, and that both have expressed a commitment to the conference. Oklahoma and Texas, which are tied to the Big 12 until July 2025, are reportedly discussing ways to join the SEC earlier.

When it comes to basketball, Yormark said, the 14-team conference would continue with an 18-game schedule, only it will no longer be the double-round robin system where schools play each other home and away each season.
